The process of creating the name for our logo was not as difficult as it may seem. My group and I wanted a company name that included all of our initials and still sounded good. We decided on SMR Productions, the S representing my first name (Sebastien), the M representing my partner’s middle name (Matias), and the R representing my other partner’s last name (Rader).
We are aware about the creation of the name itself is simple, but we feel it sounds clean and serves its purpose well. The logo, however, was much more challenging to create than the name. Designing it took a few hours because we wanted something visually appealing and professional. We chose the color green because it’s a favorite shared by everyone in the group. We also made several improvements to the logo, which I will show in the photo below.
Beginning
As shown in the photo, our logo went through several small changes, mainly involving color adjustments, icon updates, and text positioning. We aimed for a minimalistic design that looked formal and resembled the style of a real movie production company. We also added animations to our logo, which you will see below. Since we don’t have the same resources or budget that professional studios have for their logo transitions or openings, we worked with what was available and created the best production logo we could.
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